New Moon started small, with modest ambitions. With virtually no working capital, but a desire to engage with brands to tell their story, Shell, Walkers Snack Foods, Anglo American and Volkswagen all hired New Moon within its first 12 months. Since then, some of the world's biggest brands have trusted New Moon with their stories - sometimes in situations where the stakes have been incredibly high! In 2005, London 2012 hired New Moon to tell its Olympic Bid story to the IOC membership and won the right to host the Olympic Games in London. In 2006, KPMG asked us to get to the heart of their story by expressing their values to their 140,000-strong global team. In 2007, the story of the re-born St Pancras Station was told on film to a select audience of the Queen and invited guests. In 2008, New Moon helped Tesco to engage every store manager in a campaign to express to their staff just how 'every little helps'. Whilst the messages have been different each time, the objective has been the same: engage a select audience in the truly compelling narrative that every brand and everybody has at their heart. New Moon has grown organically, never straying far from the values that underpin a commitment to recognizing the potential for a story and the metamorphosis to telling it well.